Kathryn Bernardo’s genuine connection with the Filipino audience and her influence as a trusted public figure have made her a perfect fit to champion the message of “inspire greatness.”

TCL Electronics, a TV brand and leader in consumer electronics, has officially renewed its contract with the Hello, Love, Again actress. The renewal also marks the brand’s 25th year in the Philippines.

“I’m incredibly happy to have contributed to TCL’s rise to the top. I’ve personally experienced the quality of their products — and they truly make life better. I especially love my TCL QLED Pro TV. It helps me relax, bond with family, and enjoy my downtime despite my hectic schedule,” she said.

Bernardo will again be featured in TCL’s upcoming campaigns for its flagship product lines — TVs, washing machines, air conditioners and refrigerators.

“2025 is going to be an exciting year. And having Kathryn with us — someone who embodies the spirit of greatness — is something we’re proud of. Expect bigger campaigns and even more groundbreaking products ahead,” TCL brand manager Joseph Cernitchez said.

The contract signing was attended by key TCL executives deputy marketing director Shae Xiaoling Yu and brand manager Joseph Cernitchez. Representing Bernardo were her co-managers Lulu Romero and Kali Vidanes, account manager of VCM The Celebrity Source.