Hallyu A-lister Song Joong ki admires Filipino fans, to visit in May

IAM Worldwide announces South Korean actor Song Joong-Ki as its newest brand ambassador, marking the Hallyu A-lister’s first partnership with the Philippines.

“IAM Worldwide is honored to have Song Joong-Ki as our 2025 headliner. His illustrious career and personal values align perfectly with our brand’s vision and mission,” Allen Marvin Eder, IAM Worldwide president and founder, said.

“We believe that his influence and dedication will inspire many Filipinos to pursue their aspirations to not just excel in life but also to embrace a healthier, more fulfilling lifestyle,” Aika Lorraine Uy, vice president and founder, adds.

General manager and founder Joanna Mañego, meanwhile, commends the actor’s versatility and commitment to his craft. She said, “Song Joong Ki embodies the very essence of IAM Worldwide’s mission to inspire and empower individuals to achieve their dreams and overcome the impossible.”

Fans can look forward to seeing him endorse IAM Worldwide’s flagship products such as the Amazing Pure Organic Barley, Amazing Slim Caffe Macchiato, and the crowd favorite Amazing Choco Barley.

Song Joong Ki’s role as brand ambassador will highlight IAM Worldwide’s best-selling products while emphasizing the importance of sustainable health and wellness — a message that resonates with today’s generation.

Song Joong Ki expressed his excitement about the partnership, saying, “I am thrilled to be part of the IAM Worldwide family. I have always admired the Filipino spirit, their warmth and hospitality. This partnership allows me to connect more deeply with my Filipino fans. I truly appreciate IAM Worldwide for this opportunity.”

Fan-meeting

Song Joong Ki will visit the Philippines on 24 May for a fan meeting at the SM Mall of Asia Arena.

IAM Soong Joong-ki: Live in Manila promises an unforgettable evening filled with heartfelt moments, exclusive insights, and a rare opportunity for fans to connect with the global Hallyu sensation.

Presale of tickets is until 6 April. General sale opens 7 April. The seat map and ticket prices are SVIP 1 (P12,500), SVIP 2 (P10,500), SVIP 3 (P8,500), Lower Box (P6,500), Upper Box (P4,500) and Gen Ad (P2,500).

Illustrious career

Song Joong Ki garnered an impressive global following through his stellar performances in the hit dramas Descendants of the Sun, Arthdal Chronicles, Vincenzo, and Reborn Rich.

He is currently shooting My Youth, a drama about a former child actor who rediscovers the challenges of present life with a long-lost love.