Smoke-free alternative
IQOS ILUMA is designed for adults who would otherwise continue to smoke or use other nicotine-containing products, and who are looking for an innovative and better alternative to cigarettes.
IQOS ILUMA is designed for adults who would otherwise continue to smoke or use other nicotine-containing products, and who are looking for an innovative and better alternative to cigarettes.
IQOS announces its collaboration with world-renowned producer and DJ Steve Aoki, including releasing exclusive, limited-edition IQOS ILUMA devices.
“IQOS has had such an amazing journey. We have driven continuous innovation; from delivering tobacco pleasure, and encouraging millions of adult smokers from around the globe to switch to a better alternative versus continued smoking” said Evgeny Ivanov, director for Smoke-Free Products of PMFTC Inc. “To further illuminate these milestones, we are introducing an exclusive, limited-edition collection co-created by world-famous DJ, music producer, artist and fashion icon, Steve Aoki.”
Inspired by Steve’s belief that curiosity can light up the world, these limited-edition IQOS ILUMA devices come in three distinct variations: IQOS ILUMA PRIME, IQOS ILUMA and IQOS ILUMA ONE. Each variation showcases a unique glow-in-the-dark color and features Steve Aoki’s signature stamp, reflecting the vibrance of Aoki’s iconic music festivals.
Adding to the excitement, Steve Aoki will be visiting the Philippines on 26 April at Xylo Club at The Palace BGC, to celebrate this groundbreaking collaboration. Select legal-age nicotine users can look forward to an unforgettable experience as Aoki brings his electrifying energy and creativity to mark this special milestone.
“I find IQOS’ vision to be progressive, innovative and inspiring. I’m super excited to share my brand-new collaboration with IQOS. One of my favorite touches is that it glow in the dark and it’s beautiful,” said Aoki.
IQOS is committed to informing adult smokers and the people who care about them about the existence of better, smoke-free alternatives, encouraging smokers to switch if they do not quit, and celebrating their decision to move away from cigarettes towards a better alternative.
This partnership highlights Aoki’s extraordinary ability to connect deeply with people, perfectly in tune with IQOS’s philosophy, which has positively impacted the lives of more than 32 million users worldwide over the past decade.
IQOS ILUMA is designed for adults who would otherwise continue to smoke or use other nicotine-containing products, and who are looking for an innovative and better alternative to cigarettes.
