Ford PH seeks to maintain leadership in 2024
Photograph COURTESY OF FORD PH TO sustain its sales momentum, Ford Philippines, at the start of this year, kicked off retail promotions that aim to make purchase experience easier and hassle-free for customers, with low monthly fees and cash discounts.
Behind three of its best-performing models, Ford Philippines announced it breached the 30,000 sales milestone last year. This is the company's third highest full-year retail sales achievement in a span of a decade, with the last one attained in 2017.
In 2023, Ford Philippines' full-year sales grew by 27 percent to 31,320, driven by the Next-Gen Ford vehicle lineup namely: the Ranger pickup truck, Territory crossover SUV, and Everest midsize SUV.
"We are immensely proud of this huge accomplishment that solidified our position in the industry amid a very dynamic, challenging and competitive environment," said Mike Breen, Ford Philippines managing director.
"We thank our customers, dealers, employees, communities and partners for their continued trust, support, and collaboration. We remain committed to bringing our segment-leading vehicles, innovative services, and impactful customer experiences to the Filipino motoring public."
The Ranger was the best-selling Ford vehicle last year, with sales rising 16 percent to 13,234 units. It was also the best-selling 4×4 pickup truck in the country with a market share of 40 percent, with sales mainly driven by the Ranger Raptor which was launched in the first half of 2023.
Designed and engineered by Ford Performance, the Ranger Raptor is an optimized, high-performance off-road pickup truck equipped with a reliable, powerful and efficient powertrain, smart technology and advanced safety features to elevate the standard of off-road driving.
Like its predecessor, the Next-Gen Raptor showcases a commanding look and presence on its exterior, while delivering comfort and convenience inside.
Another bestseller
The Territory also contributed significantly to Ford Philippines' retail performance, with sales reaching 9,119 units last year. It also maintained its leadership in the compact SUV segment for the fourth consecutive year with a market share of 44 percent.
The Next-Gen Territory, launched at the Manila International Auto Show in April 2023, boasts an eye-catching contemporary design, premium interiors, efficient performance, and advanced features that follow Ford's highest global quality standards.