Daily TribuneThe unexpected pairing brims with chemistry, delivering compelling verses that play to the two artists’ individual strengths
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Alex Bruce and O Side Mafia’s Costa Cashman. | photograph courtesy of Sony Music
Filipina rapper Alex Bruce and O Side Mafia's Costa Cashman coast through a seamless blend of minimalist rap and spaced-out production in their new single "Bling," released under Sony Music Entertainment.
The unexpected pairing brims with chemistry, delivering compelling verses that play to their individual strengths.
"This song celebrates our success as artists and how we've come a long way in surmounting the challenges in our respective careers," the young Filipina said. "We're both bragging respectfully, but there's more to this track than flaunting our achievements. It's also about hard work and rewarding yourself and the people around you who made it possible for you to survive and win in life."
"I've always trusted Cashman and BRGR when it comes to dishing out the best beats to complement my energy and delivery. I am aware that they know what they're doing, and based on first-hand experience, the material resonates with me on a personal level," she added.
"Bling" is the follow-up to "Betty Bruce," a 2023 single that reinforces the young artist's position as a feisty young rapper celebrating the importance of self-worth and womanhood. The 16-year-old hip-hop sensation recently headlined a FIBA halftime performance for international brand NIKE.
Alex Bruce's "Bling" is out now on all digital music platforms worldwide via Sony Music Entertainment.
