The basketball default
Recently, however, the tide has turned, thanks to Alex Eala. I first encountered her name in 2017 when videos of her playing surfaced online. As someone who has followed the sport for so long, I immediately observed that she was special. When she won the Les Petits As under-14 tournament in 2020, I thought of sponsoring her by giving her six figures’ worth of hydration sports drinks. Though the sponsorship never materialized for personal reasons, I felt proud to be her supporter, even if I was just one of a few.
It wasn’t until the 2025 Miami Open that Eala made a major breakthrough on the Women’s Tennis Association tour. Entering the tournament as a wild card, she defeated three Grand Slam champions, including then-world No. 2 Iga Świątek, to reach the semifinals before falling to the No. 4 seed, Jessica Pegula. Suddenly, Alex Eala became a household name in the Philippines.
Historically, Eala is not the first Filipino tennis player to reach the international stage. Notable players like Dyan Castillejo, Felicisimo Ampon, Felix Barrientos and Francis Alcantara have proven that the Philippines can produce great champions. But her Miami Open run seemed to open the floodgates, and Filipinos responded naturally, if not dramatically, creating the global phenomenon called “Eala Mania.”
Floodgates open
With “Eala Mania” making waves, reports show surging tennis equipment sales and growing tennis clinics in the Philippines. More Filipino players are taking their games to the next level, and those who have never watched tennis in their lives have decided to pick up a racket for the first time.
Moreover, Manila became the venue for the country’s first WTA tournament, the Philippine Women’s Open. Years ago, any die-hard Filipino tennis fan would have laughed at the possibility of our country hosting such a major event, but it happened thanks to Eala’s influence. And let’s not forget that chicken adobo and pork lumpia were listed as menu items during the National Bank Open in Canada. I presume the inclusion of these Pinoy staples was never on any Filipino tennis fan’s bingo card.
Eala did more than put Philippine tennis on the global map. She changed the Filipino sports psyche, reminding everybody that there is more to life than an orange ball — and that sometimes, it can be a yellow one.
During the finals of the 2026 Mubadala DC Open, I was in a bar with friends and witnessed something remarkable: A huge Filipino crowd, clearly new to tennis, glued to two big TV screens and cheering for Eala nonstop.
When she finally defeated top seed Pegula, the atmosphere turned so festive that it reminded me of the days when Manny Pacquiao would win a boxing championship. I would not be surprised if one day, Eala, like Pacquiao, keeps the crime rate down for a day because all Filipinos stay home to watch her play.
But as with any breakthrough, “Eala Mania” could either explode further or be short-lived; we’ll never know. One thing is certain: It has ignited something exciting for Philippine tennis.