BingoPlus VIP Club unveiled a new brand philosophy Sunday called “The New Code of Nobility,” shifting its loyalty program toward curated luxury experiences, premium community networking, and upscale lifestyle perks.

Speaking at a press conference ahead of the official launch, Jasper Vicencio, BingoPlus president and head of the VIP Lifestyle and Experience Center, said modern high-achievers look for more than conventional transactional rewards.

“They value more recognition, elevated experiences, and meaningful relationships that celebrate who they really are and what they have accomplished,” Vicencio said.

The updated program expands the club’s traditional rewards structure into a broader lifestyle ecosystem.

Members will receive access to curated travel itineraries, exclusive dining, private golf tournaments, celebrity meet-and-greets, and dedicated birthday celebrations.

“The New Code of Nobility is more than a rebrand; it’s our commitment to recognizing our members beyond the app and celebrating their success through curated experiences,” Vicencio added.

The club is also introducing an enhanced tier system with customized user interfaces, exclusive access levels, and milestone privileges.

Central to the new strategy are partnerships with global luxury brands.

The collaborations will allow members to access non-gaming incentives, including private luxury shopping excursions, premium dining events, and promotional access to high-end vehicles such as the BMW X5.

Vicencio said the brand partnerships were chosen specifically to enrich members’ personal milestones outside of the digital platform, positioning the club as a high-end lifestyle network.