BAGUIO CITY — Hundreds of elementary and high school students filled the streets with rhythmic beats and Cordillera-inspired choreography Sunday, marking the official opening of the 30th annual Baguio Flower Festival.

Known locally as “Panagbenga,” or the season of blooming, the monthlong celebration began 1 February with a parade from Session Road to the Melvin Jones Football Grounds. This year’s festival carries the theme “Panagbenga 2026: Blooming Without End.”

Performers from six local elementary schools competed in drum and lyre exhibitions, while 11 cultural groups showcased traditional attire and dances representing the diverse tribes of the Cordillera region.

Freddie Alquiroz, president of the Baguio Flower Festival Foundation Inc. (BFFFI), said the opening ceremonies are a testament to the city’s heritage.

“This manifests the unity and rich heritage amidst the cultural diversity of the people,” Alquiroz said, citing that festivities will continue through 8 March. 

The festival was first conceptualized in 1995, with the inaugural celebration held in 1996. Over the last three decades, it has grown into one of the country’s premier tourist attractions.

City officials expect the largest crowds to arrive for the festival’s signature events: the Grand Street Dancing Parade on 28 February and the Grand Float Parade on 1 March.