At the opening of the Association of Southeast Asian Nations Tourism Forum in Cebu on Thursday, 29 January, SM Hotels announced that the  SMX Convention Center in Cebu City will officially open in the third quarter of 2026.

This will be the biggest SMX Convention Center to be built by SM Hotels and Conventions Corp. (SMHCC) in the country.

“Cebu has always been one of the most in-demand destinations for events, and we are proud to finally bring SMX’s trusted brand of service to this dynamic market,” said Walid Wafik, senior vice president  of SM Hotels and Conventions Corp. (SMHCC). “This will be the culmination of more than two decades of experience in delivering professional and high-impact events.”     

Landmark project

To be located at the Cebu South Coastal Road (CSCR), the P3.3 billion landmark project of SMHCC will offer over 21,000 square meters of leasable event space, setting a new benchmark for Meetings, Incentives, Conferences and Exhibitions (MICE) facilities in the country.

With scalable halls, professional support services, and world-class amenities, the venue will provide organizers the capacity, flexibility, and convenience needed to mount world-class events with a capacity of up to 18,000 delegates.

Internationally recognized

Internationally recognized as the premier convention center in the Philippines, SMX has earned a reputation for delivering professionally managed spaces tailored to the diverse needs of large-scale exhibitions, conferences, corporate events, and celebrations.

The Cebu SMX Convention Center will rise beside the SM Seaside City Cebu, offering direct connectivity to major lifestyle, retail, and hospitality hubs as well as convenient access to key Infrastructure like the Cebu-Cordova Link Expressway and Mactan Cebu International Airport.