The collaboration came to life on October 15, 2025, at the Ayala Museum, under the theme “Diamond Heist.” Guests arrived in their boldest “Never Square” looks, setting the tone for a night of sartorial disruption on a gold-carpet entrance. Inside, guests were treated to a vault-inspired experience where they could sample Toblerone Truffles before the runway show began.Toblerone — the brand known worldwide for its iconic triangular chocolate — is taking a bold new turn with the Philippine debut of Toblerone Truffles. These striking, diamond-shaped chocolates mark the brand’s first move beyond its signature triangle, ushering in a new era of refined, luxurious indulgence for Filipino consumers. Wrapped in a smooth milk chocolate shell and filled with a velvety center of honey and almond nougat, the truffles made a statement debut on the runway through an exclusive collaboration with Philippine Fashion Week.

The partnership brings to life Toblerone’s “Never Square” philosophy — a celebration of individuality, creativity, and the courage to defy convention, values that resonate strongly with today’s consumers.

“We’re excited to bring Toblerone Truffles to the Philippines, introducing a new level of chocolate indulgence,” said Adrian Manlapig, Marketing Head of Mondelēz International Philippines. “This milestone marks Toblerone’s first innovation to launch in a domestic market in Asia.”

Toblerone Truffles honor the brand’s rich heritage while presenting a fresh expression of craftsmanship and creativity. Each diamondshaped piece delivers a distinct taste and texture experience, designed for deeply personal moments of indulgence — meant to be unwrapped slowly, savored fully, and enjoyed on one’s own terms.

More than just a sweet treat, Toblerone Truffles embody the brand’s “Never Square” spirit. Think of them as Toblerone’s couture edition, crafted for those who dare to stand out.

“‘Never Square’ is about challenging conventions and celebrating one’s true, unique self,” said Crystal Muriel Balili-Lanot, Senior Category Marketing Manager for Snacks at Mondelēz International Philippines. “It’s a mindset of daring to be different, and the truffles’ unconventional diamond shape captures that belief perfectly. Life is too rich to be contained in a square box.”

Fashion has long been a space for self-expression and boundarypushing, making Philippine Fashion Week a natural platform for the launch. The collaboration reflects a shared passion for originality, artistry, and fearless creativity.

“This partnership allowed us to show how ‘Never Square’ can be beautifully and creatively expressed through exceptional Filipino talent with global ambition,” BaliliLanot added.

Philippine Fashion Week Chief Vision Officer Nikky Nicandro echoed the sentiment, noting that the campaign aligned seamlessly with the platform’s mission to spotlight designers who challenge convention and think boldly.

The collaboration came to life on October 15, 2025, at the Ayala Museum, under the theme “Diamond Heist.” Guests arrived in their boldest “Never Square” looks, setting the tone for a night of sartorial disruption on a gold-carpet entrance. Inside, guests were treated to a vault-inspired experience where they could sample Toblerone Truffles before the runway show began.

Three celebrated designers were tapped to translate the “Never Square” philosophy into exclusive five-piece collections.

Jaggy Glarino fused tailoring and drapery, blending architectural elements with earthy and copper tones to create sculptural yet dynamic pieces. His spiral-pattern dress paired with a deconstructed vest stood out as a bold, unconventional statement.

Ram Silva explored the quiet strength and mystery of femininity through intricate detailing, restrained elegance, and deep plum and maroon hues. His standout piece reflected the surprise and drama found inside every Toblerone Truffle.

For Jerome Salaya Ang, “Never Square” meant transformation. His collection featured flowing silhouettes, sculpted organza, and leather ensembles, highlighted by a diamondcut cocoon top and pants that echoed the truffles’ daring form.

Each collection closed with a tasteful surprise: a model wearing a unique accessory featuring Toblerone Truffles themselves — a clear declaration that this new diamond-shaped indulgence is unapologetically Never Square.

With the launch of Toblerone Truffles, the iconic chocolate brand shows that indulgence, like fashion, continues to evolve as a form of creativity and self-expression.

Toblerone Truffles are now available in leading supermarkets nationwide and on Lazada, Shopee, and TikTok Shop.

Because true indulgence isn’t just tasted — it’s experienced, one diamond bite at a time.