SM Cinema, in partnership with global cinema technology leader CJ 4DPLEX, has launched the country’s first ScreenX theater at SM Mall of Asia, ushering in a new era of immersive moviegoing for Filipino audiences. Located at the second level of the Entertainment Mall, the new auditorium features ScreenX, the world’s first multi-projection cinema format with a 270-degree panoramic field of view.

Developed by CJ 4DPLEX, ScreenX expands the movie beyond the main screen and onto the side walls of the theater, placing viewers at the center of the story through sweeping, wraparound visuals. The launch underscores CJ 4DPLEX’s continued mission to redefine how films are experienced in cinemas worldwide through innovative formats such as ScreenX, 4DX, and Ultra 4DX.

The partnership also makes history with Wicked: For Good becoming the first film to be screened in ScreenX in the Philippines, followed by Zootopia 2 and Avatar: Fire and Ash.

As a subsidiary of South Korea’s CJ Group — which also includes global theater chain CJ CGV and entertainment powerhouse CJ ENM — CJ 4DPLEX has deployed ScreenX in more than 435 auditoriums across 40 countries. Through its collaboration with SM Cinema, CJ 4DPLEX continues to expand its footprint in Southeast Asia, bringing cutting-edge cinema technology to local audiences while reinforcing SM Cinema’s commitment to world-class film experiences.