Melano CC, one of Japan’s most popular vitamin C skincare brands, has officially launched in the Philippines, ending years of reliance on airport purchases and gray-market online orders among Filipino consumers.

Cambert (PILIPINAS) Inc., the distributor of several premium personal care and beauty brands in the country, announced the availability of Melano CC’s full line, bringing its science-backed formulations and J-Beauty philosophy to Filipino users.

Under the Rohto-Mentholatum group, Melano CC has earned a strong following in Japan and more than 15 countries for its gentle but potent brightening products. Its best-selling Vitamin C Brightening Essence is known for helping reduce dark spots, post-acne marks, and dullness through a combination of pure vitamin C and advanced derivatives.

“Melano CC stands out because it delivers potent brightening without irritation—something especially important in our tropical, humid climate,” said Trina Belmonte, Business Unit Manager for Cambert (PILIPINAS) Inc.

The brand’s formulations follow J-Beauty principles of gentle efficacy and preventive care, with a focus on skin-barrier harmony and long-term results. All Melano CC products are made in Japan and packaged in airtight systems designed to stabilize vitamin C, a notoriously sensitive ingredient.

Among the products newly available in the Philippines are the Vitamin C Brightening Enzyme Face Wash, the Vitamin C Brightening Lotion, and the Vitamin C Brightening Essence. The trio works together to refine skin texture, minimize pore visibility, brighten complexion, and fade dark spots.

“Our unique formulation ensures that Vitamin C remains stable and effective, even in warm climates like the Philippines,” Belmonte added. The products are non-comedogenic, hypoallergenic, and formulated to resist oxidation.

The brand’s launch responds to growing local demand for vitamin C skincare, driven by concerns about UV exposure, humidity, and acne-related pigmentation.

“The launch was inspired by the booming demand for Vitamin C in the post-pandemic glow-up era,” Belmonte said. “Filipinos have been seeking affordable yet effective spot-correctors amid rising UV exposure and acne concerns.”

Melano CC products are now available at Mitsukoshi Mall and online through Lazada and Shopee via the official Mentholatum store.

With its local debut, Melano CC aims to offer Filipino consumers easy access to its best-selling brightening essentials, supported by reliable distribution and product education.