HONOR Philippines has expanded its retail footprint with the opening of nine additional stores, reinforcing its physical presence in key commercial centers across the country.

The newly launched outlets are located at SM City Olongapo, SM City Telabastagan, SM City La Union, KCC Mall of Zamboanga, KCC Mall of Cotabato, Ayala Malls Feliz, Abreeza Mall Davao, Robinsons Palawan and Market! Market! in Taguig.

Stephen Cheng, vice president of HONOR Philippines, acknowledged the brand’s rapid expansion since re-entering the Philippine market three years ago, saying the company intends to continue widening its distribution network.

He attributed the growth to increased demand for HONOR’s smartphones and devices, though he did not disclose sales figures or expansion targets.

The openings form part of HONOR’s brick-and-mortar strategy to complement its online retail channels amid heightened competition in the local smartphone industry.

Industry analysts note that brands with physical stores tend to gain stronger market recognition outside Metro Manila, where consumers prefer hands-on product testing before purchase.