Agraryo Trade Fair opens

Department of Agrarian Reform (DAR) Secretary Conrado M. Estrella III on Tuesday said the agency continues to build resilient and thriving agrarian communities.

Estrella, who also opened the Agraryo Trade Fair (ATF) 2025 on 1 December at Quantum Skyline, Gateway 2 Mall in Quezon City, said more than 300 Agrarian Reform Beneficiary Organization (ARBO) products from the Cordillera Administrative Region (CAR) to CARAGA, including the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM), are on display, expanding opportunities for product promotion, market matching, and business networking.

“May this year’s fair inspire stronger collaboration, spark innovation, and deepen pride in the achievements of our farmers,” Estrella added.

This year’s theme, “Gawang ARBO, Tatak Agraryo,” highlights the creativity and abundance of agrarian reform beneficiary (ARB) products nationwide. The fair features three curated market zones — Harvest Exchange, Prosperity Market and Community Treasures Pavilion — designed to offer visitors an engaging and consumer-friendly experience.

ARBOs stand to gain increased visibility among institutional buyers, retail chains, food service providers and the general public. The fair also provides ARBs and ARBOs a national platform to promote their best products, build new partnerships, and strengthen linkages with fellow farmers and private enterprises.

DAR Undersecretary for Support Services Josef Angelo S. Martires underscored the fair’s direct benefit to rural communities.

“Every purchase directly supports our farmers and their families. By choosing local, we uplift agrarian reform communities and reinforce the foundations of rural development,” he said.

Spearheaded by the DAR–Bureau of Agrarian Reform Beneficiaries Development (BARBD), the ATF serves as the country’s premier annual showcase of community enterprises — from fresh produce and processed goods to handicrafts and artisanal specialties.