vivo Philippines has kicked off a social media campaign encouraging fans to “paint their feeds pink” for a chance to win a brand-new vivo V60 Lite in Pop Pink.

The Nonstop Pink Challenge, announced this week, invites Instagram users to follow @vivo_philippines, then post or comment anything pink — whether it’s clothing, accessories or other items — and tag the account using the hashtags #vivoV60LiteNonstopFun and #vivoV60LitePopPinkPhone.

“There are no limits and no rules, just nonstop pink vibes,” vivo said, noting that participants can post as many entries as they want to boost their chances of winning. The lucky winner will be announced on 24 November 24.

Pop Pink phone highlights

The vivo V60 Lite, which serves as the grand prize, combines playful style with heavy-duty performance. It comes with a 6500mAh BlueVolt battery paired with 90W FlashCharge, a MediaTek Dimensity 7360-Turbo processor, and features geared toward gamers such as Ultra Game Mode, bypass charging, and a 400 percent volume stereo speaker.

The device also sports a 6.77-inch 120Hz AMOLED display, designed to deliver smooth scrolling and vivid visuals.

Available in stores

Those who don't want to wait for the raffle can purchase the vivo V60 Lite starting at P14,999 in vivo stores nationwide or online through the vivo website and Shopee. vivo said shoppers can also take advantage of exclusive Shopee discounts until 17 November.