CDO Home-Style Corned Beef has long been a staple in Filipino households — bringing families together through meals that feel familiar, comforting, and made with heart. In its newest campaign, the brand welcomes award-winning celebrity and Asia’s Multimedia Star Alden Richards as its latest endorser, joined by his father, Richard Faulkerson.

Alden, known for his sincerity and strong family values, perfectly reflects the warmth that defines every Filipino home. For him, true comfort lies in small, everyday moments shared with loved ones — an early breakfast before work, a simple meal after a long day, or laughter echoing around the dining table.

In the campaign, Alden and his father show how each shared meal strengthens family ties and reminds us that the taste of home is best enjoyed together.

Alden shared: “Home has always been my comfort zone, the place where I feel safest and happiest with my family. That’s why being part of CDO feels special to me. Mas may meaning siya, lalo na kasi I get to share this with my dad. It brings back so many memories, just like the taste of CDO Home-Style Corned Beef. It really reminds me that nothing beats the taste of home, especially when you’re with the people you love.”

His father echoes the sentiment: “I’m proud to be part of this campaign with Alden. Bilang ama, tumatatak talaga ‘yung mga simpleng moments tulad ng sabay-sabay kaming kumakain. Kahit busy, we make time to share a meal and magkwentuhan.”

Bernice Ilacad-Jalgalado, CDO vice president for Marketing, expressed her excitement in welcoming Alden to the CDO family: “Choosing Alden as the new face of CDO Home-Style Corned Beef was a natural decision. Nakita namin sa kanilang mag-ama ‘yung genuine warmth at family connection that reflects what our brand stands for. Maraming pamilya ang makaka-relate sa closeness nila. Through their story, we hope more families feel and taste that same juicy-sarap and beefy-linamnam comfort that reminds us of home.”

The campaign highlights a simple truth: meaningful connections do not always require grand gestures. Sometimes, love is a warm plate of food served with a smile.

Easy home-cooked meals made more special

Beyond the heartwarming stories, CDO Home-Style Corned Beef makes everyday cooking simple and satisfying. Its juicy-sarap and beefy-linamnam flavor bring the familiar taste of home to any meal — whether fried for breakfast, mixed into quick recipes, or cooked into an all-time favorite dish. Mealtime becomes stress-free, delicious, and full of the flavors that make home special.

Bringing the taste of home closer to every filipino table

With Alden Richards now representing CDO Home-Style Corned Beef, the brand strengthens its promise of serving familiar flavors that go beyond the plate. It’s about moments that bring people closer, stories shared around the table, and memories built through the comfort of good food.

Together, Alden and CDO Home-Style Corned Beef celebrate what it truly means to come home — to the laughter, to the warmth, and to the meals that remind us we’re exactly where we belong.