DITO Telecommunity has launched “Kaya DITO,” a nationwide movement aimed at celebrating Filipino digital empowerment and expanding access to reliable, high-performance connectivity for over 15 million subscribers.

The campaign follows DITO’s recognition by Opensignal as the country’s fastest network, securing 14 out of 16 Network Experience Awards. “Kaya DITO” seeks to deliver bigger data, better experiences, and tailor-fit digital solutions for all life stages, going beyond traditional connectivity by adapting to each Filipino’s lifestyle and aspirations.

“Kaya DITO is not just another brand campaign. It’s a movement rooted in our commitment to meet Filipinos where they are and empower them to reach their aspirations,” said Atty. Adel Tamano, DITO Chief Revenue Officer. “Instead of asking Filipinos to settle for what’s available, we’ve taken on the challenge of delivering on their digital aspirations. Kaya Mo – we believe every Filipino has the potential to achieve more when equipped with the right tools and services that get them. Kaya Namin– because we have the capabilities, technology, and service excellence to make it happen. And ultimately, we want every Filipino to recognize that they have a superior choice to be part of our growing telecommunity, Kaya, DITO Tayo.”

The campaign debuts with a brand video featuring authentic stories of Filipinos whose passions are powered by DITO’s network. It also serves as a call for consumers to demand more from their telco providers, promoting inclusive, high-quality access that is “not just promised but delivered.”

DITO is backing the campaign with a range of products, including:

• DITO Level-Up Packs for prepaid users, offering budget-friendly data bundles with extended validity and unlimited DITO-to-DITO video calls.

• DITO FlexPlan 888, a SIM-only or device-bundled postpaid plan combining premium service with competitive pricing.

• DITO WoWFi Pro 365, an unlimited 5G home internet package for year-round connectivity.

• The DITO App, a unified platform for account management, customer support, and rewards.

The telco said the campaign is reinforced by its recent Opensignal performance award, which it sees as proof that its infrastructure and service investments are making an impact.

“Our journey hasn’t been easy. We entered a highly competitive market with one bold promise: to give Filipinos something better,” Tamano said. “Today, with millions of DITOzens, game-changing products, and recognition from Opensignal, we’re proud of how far we’ve come, and we celebrate this with ‘Kaya DITO’ together with every Filipino who believed in what we could build together.”

“This is just the beginning. Our campaign tells the story of how DITO empowers real lives, every single day, and we won’t stop until every Filipino knows they have a choice that truly delivers. Because when they say ‘Kaya’, we say, ‘Kaya DITO.’”