F1 champ Lando Norris named new face of Tumi

Lando Norris, a world-renowned McLaren Formula 1 Team Driver and a longtime TUMI Global Brand Ambassador, stars in the second phase of the "Uncompromisingly Light" campaign, which honors 19 Degree Lite.

TUMI builds on the sense of lightness that 19 Degree Lite evokes in this vibrant commercial, which showcases the brand's brand-new line. Lando can move with comfort thanks to the brand's painstaking attention to detail, which includes lighter twin wheels and featherweight zippers.

"Working and traveling with TUMI is always incredible, and this campaign made my first trip to Lake Como unforgettable," says Lando Norris. "Exploring the beautiful landscape was effortless with 19 Degree Lite by my side—it's an experience I won't soon forget."

Using Lando's own expertise and viewpoint, the exciting ad—directed by Keane Pearce Shaw and photographed by Emma Panchot—was captured on camera at Lake Como. The clip depicts the fluid movement of 19 Degree Lite as Lando navigates the famous Villa Erba and cobblestone streets, reflecting the freedom and agility of driving.

The collection includes two packing cases: the Extended Trip Packing Case and the Short Trip Packing Case, as well as two carry-ons: the International Carry-On and the Continental Carry-On. They are available in the core colors Blush, Titanium Grey, and Black Graphite, with additional seasonal colors Amber and Cobalt.

Featured in the campaign alongside 19 Degree Lite is TUMI's coveted TUMI | McLaren collaboration in a fresh new colorway, Super Grey, inspired by McLaren's bestselling hue, Supernova Silver. Other silhouettes included come from TUMI's iconic Harrison, Alpha Bravo, and Turin collections.