Century Pacific Food, Inc., one of the leading food companies in the Philippines, has recently bagged commendation from the 2025 Tambuli Awards for reinforcing its sustainability agenda with the initiative Sustenido Bulan. This holistic program promotes inclusive growth and sustainable sardine fishing practices among smallholder fisherfolk in Bulan, Sorsogon.

The group was honored for its Corporate Purpose-Driven Impact, receiving gold for Inclusive Growth and silver for Care for the Environment.

“These Tambuli represent more than recognition — they reflect the values we strive to uphold,” said Ronald M. Agoncillo, vice president and general manager of Sardines. “What began as a necessity became a partnership and a mission. Through our Sustenido Bulan initiative, we didn’t just improve fish quality or create jobs — we helped empower lives.”

  The recognition reflects CNPF’s belief that corporate purpose and profitability are not mutually exclusive.

Sustainability as expense

“Too often, businesses see sustainability as an expense,” Greg H. Banzon, executive vice president and chief operating officer, noted. “Sustenido Bulan proves that real, lasting impact can drive shared prosperity. When communities and companies collaborate, inclusive growth and environmental care can go hand in hand.”

The recognition reflects the program’s meaningful outcome. Sustenido Bulan has resulted in a significant 10 percent reduction in fish rejection rates, which effectively minimized food and marine waste while boosting the incomes of over 200 smallholder fisherfolk. The initiative created more than 850 local jobs and enabled the production of over 65 million servings of quality sardine products.

Moreover, the company extended its flagship school feeding program, “Kain Po,” through the RSPo Foundation, reaching over 1,000 children in Bulan with regular servings of protein-rich meals.

Beyond its social and environmental outcomes, the program has also delivered strong business results.

Developing a more resilient supply chain has enabled CNPF’s sardine business — home to brands such as 555 and Ligo — to achieve profitable growth.

To bring this to life, CNPF partnered with the local government and the Bureau of Fisheries and Aquatic Resources to deliver training on sustainable fishing practices.

The broader context underscores the urgency of this initiative. Sardines are among the most vital food staples in the Philippines, found in 9 out of 10 households (Oceana Philippines, 2017).

However, the industry has faced mounting pressures in recent years, declining catch volumes in key fishing hubs caused by climate change, unsustainable practices and seasonal unpredictability.

With principal fishing grounds now under rehabilitation, Sustenido Bulan was launched to ease pressure on traditional sources and promote sustainable fishing practices, ensuring long-term sustainability for both the community and company.