Singer-actor and now full-fledged entrepreneur, Iñigo Pascual made waves at the recently concluded Starpreneur Bazaar 2025 — not just as a celebrity guest, but as a visionary businessman introducing his personal care brand, HERZY, to the spotlight.

Held on 23 to 24 May at The Fifth, Rockwell, the Starpreneur Bazaar was more than a shopping event. It was a vibrant celebration of innovation, collaboration, and entrepreneurial spirit — showcasing diverse local brands across beauty, fashion, tech, wellness, and food. The event was presented by DL Wear Private, led by CEOs Dennis Valbuena and Lani Tañedo, in collaboration with The Runway Atelier and top labels like Bela by Bela, Dani by Bela, and now, HERZY by Iñigo Pascual.

A personal touch to hair care

Iñigo Pascual’s HERZY line stood out as one of the most talked-about launches. Known for his musical talents and on-screen charm, Iñigo is now channeling that same charisma into self-care products that reflect his personal lifestyle. HERZY offers a curated collection of hair and body care essentials, including revitalizing shampoos, nourishing conditioners, body washes, and deodorants — all designed to bring a fresh, youthful edge to everyday grooming.

“I wanted HERZY to be something real — something I actually use and believe in,” Iñigo shared during an intimate sit-down. “It’s not just about grooming; it’s about confidence. I want people to feel good about themselves.”

Another highlight of Iñigo’s participation was a candid roundtable discussion with fellow entrepreneurs, including Dennis Valbuena of DL Wear Private, Nio Siggaoat and Valerie Lim of Ready.Set.Glow (RSG), Mark and Spencer Elimanco of LINKIT, Audrey Ong of Sweet Kamote, Jana Berenguer of J&A The Label, and leaders from Anytime Fitness Hemady Branch. The group exchanged honest stories about perseverance, creativity, and building brands from the ground up.

“As artists, we’re used to performing. But as entrepreneurs, it’s about building something that lives beyond the stage — something meaningful,” said Iñigo.

A fashion celebration

The Starpreneur Bazaar also featured a vibrant fashion show, produced in partnership with The Runway Atelier, spotlighting collections from local labels such as Halton Manila, Duchess The Label, Get Spotted, and Racionamento.

Beyond fashion, the bazaar brought together innovative skincare brands like Nutral and iWhite Korea, faith-inspired accessories from Allora Manila, and tech-driven solutions from Link It.

In the food section, attendees enjoyed local favorites — including Sweet Kamote’s crisp root chips, The Good Poison’s fruit teas, and Lukas Steak’s rich butter-aged meats.

A path forward

With HERZY now part of his growing portfolio, Iñigo Pascual embraces a new identity: artist-entrepreneur. The Starpreneur Bazaar wasn’t just a marketplace — it was a movement, empowering both celebrities and startups to connect with audiences in modern, meaningful ways.

As DL Wear Private’s Dennis Valbuena noted during closing remarks:

“The goal is simple — to help entrepreneurs shine. And with people like Iñigo on board, the future is looking bright.”

Organizers have hinted at future editions of Starpreneur, promising even more opportunities for bold ideas and emerging brands. As for Iñigo Pascual, HERZY marks only the beginning of his journey in business — and he’s just getting started.