PINA Beauty proudly stands as the official co-presenter of Miss Universe Philippines 2025 in a bold step toward elevating Filipina beauty and confidence. Its ambassador Julia Barretto announced the partnership, solidifying PINA’s role in empowering Filipinas on a grander stage.

“At PINA Beauty, loving and nurturing your skin is a commitment to self-love,” Baretto shared. A proudly homegrown brand that redefines skincare with a mission that goes beyond beauty — it’s about confidence, empowerment, and self-care. A movement that inspires Filipinas to embrace their individuality and glow from within.

For the 6th Miss Universe Philippines (MUPh), the brand has given an exciting and thrilling interactive way for pageant fans and enthusiasts to support their favorite delegates. A special voting segment will allow them to actively participate in the next Miss Universe Philippines journey in three spectacular showcases. The brand will spearhead a fan-driven voting system across three major categories, each highlighting the beauty, confidence, and elegance of MUPh queens.

Personality showcase

From 1 to 15 March, each delegate’s wit and grace under pressure will be revealed through thought-provoking questions from Miss Universe Philippines’ executive vice-president Voltaire Tayag. The delegates' interview will be posted on Pina Beauty’s website and will be shared across MUPh’s social media platforms for public voting.

Swimsuit showcase

From 16 to 31 March, a photo segment for the queens will take place to celebrate confidence and poise through their best swimsuit shots, moves and curves. The collated promotional images will be used for public voting.

Runway showcase

From 1 to 15 April, the delegates will strut the runway in designer ensembles, with their unique catwalk performances giving fans a one-time chance to vote for their favorites.