Central Cee teams up with 21 Savage
‘GBP’ sees Central Cee and 21 Savage trade razor-sharp verses, seamlessly blending UK and US rap cultures
‘GBP’ sees Central Cee and 21 Savage trade razor-sharp verses, seamlessly blending UK and US rap cultures
Central Cee, UK’s global rap heavyweight, kicks off 2025 with his unexpected new single “GBP” featuring 21 Savage.
“GBP” sees the two artists trade razor-sharp verses, seamlessly blending United Kingdom and United States rap cultures. Over a hypnotic vocal sample and hard-hitting beat, Cench draws on 21’s cutthroat energy to reflect on his journey — from humble beginnings to global superstardom — while staying rooted in the realities of street life and generational struggle.
Cench delivers unfiltered lyricism that captures his rise to success and the contradictions of his world here wealth, struggle and loyalty intertwine.
The single lands alongside a trade-mark CC visual, filmed in Atlanta and directed by esteemed director Cole Bennet/ Lyrical Lemonade, who also directed the video for Cench’s hit single “Doja.”
21 Savage, an icon in US rap, adds his signature flow to the track, delivering gritty lines that complement Cench’s introspective storytelling. Together, the duo creates a cross-Atlantic anthem that bridges London’s raw energy with Atlanta’s unmistakable sound.
