Daily Tribune‘Beauty can be purposeful, creativity can be sustainable, and global aspiring brands like Dazzle Me can and must deepen our connection with local communities that help us thrive.’
Beauty can be purposeful, and creativity sustainable with Dazzle Me.
PHOTOGRAPHS COURTESY OF DAZZLE ME
‘Tis the season for all things beautiful and bright, whether it’s the glimmering embrace of stars cascading Christmas trees or the joy in knowing beauty gives more than what already meets the eye.
As we celebrate the most wonderful time of the year, get ready with Dazzle Me Philippines for an upgrade to your beauty arsenal that not only colors you happy but also proves how beauty can be purposeful in many ways.
Last 28 November, the brand announced its very first charitable partnership with BNY Jeans that highlights the intersectionality of advocacy, sustainability and fashion in the beauty industry.
“Beauty can be purposeful, creativity can be sustainable, and global aspiring brands like Dazzle Me can and must deepen our connection with local communities that help us thrive,” said Diana Cai, Dazzle Me Philippines’ brand director at the presscon.
“We don’t want to just bring beauty to the Philippines, we want to build beauty with the Philippines,” she added.
This month-long campaign features BNY’s sustainable creations from denim scraps upcycled into trendy, wearable bags by local artisans from the province, among which are crafted with jewelers in Pampanga in support of local talent.
Not only the local kikay scene can enjoy these pretty, eco-conscious designs but also by the hands behind select organizations whose invaluable efforts to the LGBTQ+ community (LoveYourself), and breast cancer awareness (Kasuso Foundation) and youth empowerment (GalingPinas) keep landing a significant impact to all walks of life.
GalingPinas, the Cavite-based creative youth arm of Galing LNC, underscored the importance of community, or bayanihan, in making a meaningful difference that inspires one another to be bold, beautiful and boundless just as Dazzle Me aims to be.
“We strive to embody the Filipino values of bayanihan, which is our community spirit [along with] generosity and kindness. And of course, volunteerism is one of our unwavering commitments in amplifying the stories of service and nurturing the gifts of Filipinos that radiates the true essence of community and nation-building,” they said.
For a limited time offer, you can get your hands on a mini Dazzle Me tote charm made of upcycled BNY Jeans for every purchase worth P499 made on the brand’s Tiktok, Shopee, or Lazada shops. For each charm, a full-sized version filled with the brand’s best-selling products and surprise goodies will be donated to support Dazzle Me’s beneficiaries.
Promo is ongoing until 31 December, so mark your calendars and don’t forget to make the most out of the holidays with bold, boundless beauty inside out with Dazzle Me.
