Daily Tribune‘We wanted to create a product that was responsive to the needs of our customers.’
(From left): On PLDT’s 96th anniversary, PLDT Home launches a pioneering innovation in the country. Leading the launch of the new PLDT Home Fiber Always On are PLDT’s John Henri Yañez, FVP and head of Home Product and Portfolio Management; Jeremiah de la Cruz, SVP and head of Consumer Business–Home; Roy Victor Añonuevo, VP and head of Home Broadband Product Management; and TV host Justin Quirino.
The PLDT Home Fiber Always On is a pioneering service, a first in the world, that combines the power of fiber and LTE in one hybrid modem.
Among the first of its kind in the world, this newly launched new hybrid modem can automatically switch a customer’s connection from fiber to LTE in case of downtime. The device can deliver speeds of up to 1 Gbps and is equipped with unlimited LTE that serves as backup.
“We call this ‘Always On.’ In the event of a service interruption, you don’t need to worry about losing access to the internet. Even with a severed cable, you will stay connected and pursue your online activities with minimal interruption,” said Jeremiah de la Cruz, senior vice president and Head of Home Business Group at PLDT.
When the device detects downtime and switches to LTE, the new Always On modem will also file a service repair ticket so that customers no longer have to report loss of service.
“We wanted to create a product that was responsive to the needs of our customers. We believe this will help elevate the internet standard in the country,” added De la Cruz.
After launching Gigabit Fiber plans that offer up to 10Gbps of speed, PLDT Home is now improving customer service and network reliability, as well as fostering customer loyalty. Home aims to improve customer retention, which in 2023 was already better than industry average.
PLDT has earmarked between P75 billion and P78 billion for capital expenditures this year for mobile, port rollout, data centers and submarine cables.
PLDT Inc. operates the country’s most extensive and robust fiber infrastructure, which currently spans over 1.1 million cable kilometers, consisting of over 0.2 million cable kilometers of international fiber and about 0.9 million cable kilometers of domestic fiber as of December 2023. PLDT’s fiber infrastructure supports Smart’s mobile network nationwide, enabling a fast and reliable internet experience for all on both fixed and mobile.
