Mother Nature and all her wonders inspire fashion. The sun is a common theme, and Arao (from the word "araw" in Filipino) is a brilliant example of such inspiration.

In Hong Kong, Arao is a new fine jewelry brand that celebrates the beauty of the Philippine Golden South Sea pearl. Meticulously sourced from a nation of thousands of islands, each artisanal creation is ethically produced in limited pieces with great pride and honor.

With creativity at its center, there is a constant interpretation and reimagination of the pearl fashioned for today's contemporary lifestyle. Arao's classic collection of fine jewelry highlights the enduring beauty of a variety of pearls with designs that evoke the allure of everyday luxury.

Arao was born and conceptualized by Hong Kong-based Mirabel Rosar during the pandemic with the hope to survive and make a mark in a place they also call home.

She says, "Arao is regarded as an international brand based in HK, but its soul is all about the Philippine pearl made in fine jewelry that's artisanal, contemporary and sustainable."

It started with a conservative collection of a few modern pieces. As months passed, they began adding more styles until finally was able to present a collective of coveted prized possessions. Aside from the high quality of pearls and gems used, their unique designs have a fascinating universal appeal.

With a handful of creatives, fashion people, a positive outlook and loads of luck, the brand has grown and is getting the attention it deserves. Mirabel modestly adds, "We are slowly growing a wide range of clientele that come from Germany, USA, UK, Netherlands, Singapore, China, the Philippines and Hong Kong."

Last 23 November, The Spa Shop at the Ritz Carlton launched Arao as part of its roster of curated brands. Its global attraction is adding sparkle and prestige to the space. "Arao is like a breath of fresh air that mixes so well with our retail merchandise, and it also adds a touch of sophistication to our shop," says Amy Jong, The Ritz-Carlton Spa manager.

In Hong Kong, the brand is also available at The Chaless Wellness & Beauty in Central and Novel Fineries in HK Peninsula, Tsim Sha Tsui while in Manila, find it at
@ac632 in Greenbelt 5.

Arao strives to be sustainable in everything, from its vision down to the packaging. They believe in doing what's best for their customers, artisans, artists and environment. June Lau of Novel Fineries agrees and says, "I think it is wonderful that I am able to support local designers in the art that they do. Arao is one of them that produces the finest pieces with South Sea pearls."

The business of pearls is more than just eye candy. Arao pieces are made so that you can discover your light within. It promotes a life + style and way of living with everyday luxury that means something. Symbolically, it channels a strong sense of empowerment, patriotism, respect and self-love that one deserves.

Anna Flores, owner of The Chaless, says, "I am thankful that Arao and Mira have chosen The Chaless to be its pioneer retail home in Hong Kong. Arao represents quality, timeless elegance and dedication, the values that I and my wellness place hold close to our hearts. Pearls are believed to bring peace and balance, the essence and the elements of how I now live my day to day life."

To become one with the pearl is understanding a deeper meaning of luxury — letting your inner light shine.