DTI’s Go Lokal teams up with Okada Manila to propel small businesses
The Department of Trade and Industry-Bureau of Domestic Trade Promotion achieved another milestone for its Go Lokal! Program through its recent partnership with Tiger Resorts, Leisure and Entertainment, Inc., the operator of the prestigious Forbes Travel Guide five-star integrated resort Okada Manila.
Nestled within the Entertainment City in Parañaque, Okada Manila will exclusively feature Go Lokal! products within its premium grooming, spa, and wellness facilities — The Retreat Spa and The Sole Retreat Foot Spa and Reflexology Center. This collaboration will also extend to Okada Manila's other business units like rewards redemption at PLAY, offerings at The Gift Boutique and in-room amenities for hotel patrons.
"Okada Manila has always been a staunch advocate and supporter of supporting Filipino merchants, products and services since day one. This mutually beneficial partnership with the DTI-BDTP will help us develop more services and offer more Filipino products to our guests. We vow to continue supporting the government in its initiatives in promoting how world-class Filipino products are," TRLEI president and chief operating officer Byron Yip said.
Director Marievic M. Bonoan of the DTI-BDTP emphasized the importance of the new partnership, "Our partnership with Okada Manila will help our local businesses reach new market segments and bolster their presence in the mainstream market."
Go Lokal! a free-market access platform for Philippine micro, small, and medium enterprises, continues to expand its reach through collaboration with select retail partners since its launch in December 2016. To date, the DTI has partnered with 23 retail partners, opened 112 Go Lokal outlets nationwide and assisted 494 MSMEs to become regular suppliers of its retail partners.
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As of June 2023, the program has generated P616.27 million in sales.
Stay updated through Go Lokal''s social media accounts on Facebook, Instagram and Twitter. For further details about the DTI's Go Lokal! campaign, email DTI-BDTP Director Marievic M. Bonoan or Go Lokal! Program Manager Maya S. Arcega at bdtp@dti.gov.ph.
