For businesses that rely on commercial vehicles, purchasing a truck is only the beginning of the ownership journey.

Recognizing the importance of long-term value, Hino Motors Philippines (HMP) has introduced the Hino VALUE+ Promo, an initiative designed to help customers maximize their investment through a combination of purchase incentives and aftersales support.

Running until 30 September 2026, the campaign reflects Hino’s continuing commitment to its Total Support philosophy, providing customers not only with dependable trucks, but also with the products, services, and support needed to keep their businesses moving.

“At Hino, we understand that our customers measure value beyond the day they purchase a truck. They look at how that investment supports their business over time,” said Maki Yamazaki, president of Hino Motors Philippines.

“The VALUE+ Promo reflects our commitment to helping customers maximize ownership through reliable products, quality aftersales support, and practical benefits that contribute to their long-term success.”

As part of the campaign, customers purchasing the selected Hino models can enjoy a range of ownership benefits, including vehicle discounts of up to P80,000 and P20,000 worth of Hino Parts Discount Coupons, which can be used on Hino Genuine Parts, Hino Genuine Engine Oil, Smart Choice Parts, and participating PARTEX products, which require a minimum parts purchase amount of P2,000 at authorized dealerships nationwide.

Eligible models equipped with HMP rear bodies may also receive additional discounts on top of the outright discount amount.

Participating Hino models include:

Hino 200 Series (315, 315 NAC, and 415)

Hino 300 Series (414i, 414i Long, 814i, 514, 514 Auto, 616, 616 NAC, 716, 716 Double, 916, and 916 CBU)

Whether serving logistics providers, retailers, contractors, or entrepreneurs, Hino continues to focus on delivering solutions that help businesses operate efficiently while reducing the overall cost of ownership.

The Hino VALUE+ Promo is available at all authorized Hino dealerships nationwide until 30 September 2026, while Hino Parts Discount Coupons remain redeemable until 31 December 2027.

Interested customers may visit their nearest Hino dealership or www.hino.com.ph for the complete promo mechanics terms and conditions.