Ogilvy Manila has brought together established and emerging digital creators for the third annual Ogilvy Creator Camp, focusing on how content creators can turn their personal brands into sustainable businesses.

Held at Ogilvy Manila’s headquarters in Rockwell, Makati City, the full-day program covered brand equity, corporate structure, financial and regulatory compliance, artificial intelligence, platform audience ownership and social commerce.

The 2026 camp aimed to help creators move beyond producing content and develop the skills needed to manage their platforms and personal brands as businesses.

Ogilvy Manila CEO Elly Puyat said creator culture has become central to modern influence as audiences increasingly value authenticity, connection and human stories.

“Creator culture is not just a trend; it is the core of modern influence,” Puyat said.