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Who really needs who? BTS’ latest Grammy move says it all

Pauline Joyce Pascual·1 August 2026, 10:13 pm·1 MIN READ

Who really needs who? BTS’ latest Grammy move says it all

GLOBAL KPOP group BTS.

Photograph courtesy of BTS/IG

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  • BTS has long been bigger than the awards show that keeps trying to define them.

    So their decision not to submit ARIRANG for the 2027 Grammys should not be read as a tantrum, but as a verdict.

    After years of being invited, spotlighted and still left out of the top prizes, BTS appears to have made a simple calculation: If the system insists on treating Asian artists as a separate category, then the problem is not with the artists, but with the institution.

    “We have decided not to submit for Grammys this year. Rather than music being divided by region or language, we hope music itself can be heard and loved for what it is,” the group shared across their social media accounts. “We are always grateful to ARMY and everyone who is always with us.”

    That is why the renewed attention on “Aliens”matters. The track’s title now lands like a deliberate provocation, because BTS has never sounded more aware of how the Western music industry sees them — as global stars, yes, but still, somehow, as outsiders.

    And even before this latest Grammy conversation, BTS seemed to be shifting its center of gravity. In a GQ interview published in February, RM suggested that the group had already moved beyond its earlier dependence on Recording Academy validation.

    “The Grammys was one of the goals that we haven’t really gotten in the past,” RM told GQ, noting that it once made sense for seven members to have a shared North Star. “But I think now, the most important thing is just that we are back together again; we’re going to see the fans all over the world.”

    Read through that lens, “Aliens” feels less like a B-side than a gesture of self-definition. If they are going to be labeled outsiders, then they may as well claim the name themselves.

    The Recording Academy may prefer the language of inclusion, but in practice it can begin to resemble a more polished form of containment.

    Recording Academy CEO Harvey Mason Jr. said he was “saddened to hear that BTS has chosen not to participate in the Grammy Awards process this year,” after the group announced it would not submit music for consideration.

    A new Asian pop category may sound progressive, but it also asks Asian artists to compete in a lane that the mainstream has conveniently created for them, while the marquee categories remain guarded as if equal footing were still negotiable.

    BTS’s response cuts through the polite language: Music should not be divided by region or language, because division is not recognition. It is segregation with better branding.

    And that is where the sharper question comes in: Who actually needs who?

    BTS continue to dominate charts, move markets and command the kind of global attention the Grammys can no longer manufacture on their own.

    The Grammys, meanwhile, increasingly look like an institution trying to preserve relevance by reclassifying the artists it once failed to properly recognize.

    This is what makes BTS’ move more powerful than another nomination campaign.

    They are not asking to be let in on softer terms; they are rejecting the terms altogether.

    If “Aliens” is the sound of that refusal, then BTS’s point is plain yet powerful: they are no longer seeking validation from an institution that still struggles to see global music as anything more than a category to manage.

    Author’s Note: The views and opinions expressed in this article are solely those of the writer and do not necessarily reflect the official position of the publication.

    • 2027 Grammy Awards
    • BTS Grammys
    • Recording Academy

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