Asian dairy brand enters Phl market
Asian dairy brand CP-Meiji has officially launched in the Philippines, bringing its line of fresh pasteurized milk and yogurt products to local consumers through a partnership with Silverwave Corp., its official Philippine distributor.
The launch marks another milestone in CP-Meiji’s expansion across Southeast Asia. The company's products are manufactured in Thailand using dairy expertise and quality standards from Meiji Japan.
"We are delighted to officially introduce CP-Meiji to the Philippines," said Apisit Theeraphabrungrot, managing director of CP-Meiji. "This launch reflects our commitment to bringing nutritious, great-tasting dairy products to more consumers across the region. At CP-Meiji, delivering quality products is more than a business objective—it is a promise to consumers and a reflection of our brand purpose, 'Enriching Life by Enriching Health.'"
The brand's initial local lineup features a range of pasteurized milk and yogurt designed for everyday consumption, cooking and snacking.
CP-Meiji's pasteurized milk is rich in calcium and protein and preserves natural nutritional value through specialized pasteurization technology.
The milk range includes a standard Fresh Milk variant as well as a 4.3 percent Deluxe Milk option, which offers a richer and creamier profile suited for direct drinking, coffee making and culinary applications.
For snack options, the company is introducing its Greek Style Yogurt, a thick and creamy product high in protein and enriched with probiotics for digestive health. It comes in Natural and Strawberry flavors in both 500-gram and 1-kilogram tubs intended for family sharing, smoothies or fruit bowls.
Rounding out the line is CP-Meiji Soft Yogurt, a smooth stirred yogurt also containing probiotics to support gut health. The soft yogurt is sold in a 500-gram Natural tub and in single-serve 135-gram cups featuring Natural, Strawberry, Nata de Coco and Mixed Berry flavors.
CP-Meiji products are now available at selected supermarkets, premium grocery stores and retail outlets across the country.
