Global edge cloud platform provider Fastly Inc. has joined DIMPACT, a coalition of organizations working to develop science-based solutions aimed at reducing the environmental impact of delivering digital media products.

Fastly said it is the first edge cloud platform provider to become part of the initiative, contributing edge network data, infrastructure expertise, and a transparent approach to emissions calculation and reporting. The company said its participation will help media, streaming, and publishing companies better understand and optimize their digital carbon footprints.

“We’re thrilled to welcome Fastly to the DIMPACT initiative. Their participation strengthens DIMPACT's ability to advance a more accurate, data-driven approach to measuring and reducing digital emissions,” said Jason Bell, director at SLR Consulting and executive sponsor of DIMPACT.

“Accurately calculating digital emissions requires a deep understanding of every hop data takes from the origin to the end-user device. Fastly’s expertise at the edge fills a crucial piece of the puzzle, moving the industry closer to a transparent, standardized blueprint for digital decarbonization,” Bell added.

Fastly said growing digital media consumption has increased attention on emissions associated with data delivery, particularly Scope 3 greenhouse gas emissions, which refer to indirect emissions generated across a company's value chain.

DIMPACT provides industry stakeholders with data, insights, and resources to help reduce the carbon footprint of digital media delivery while encouraging collaboration among companies and policymakers.

“As digital content, including AI-generated traffic, continues to reshape the internet, we want to empower the digital media sector with the granular data and actionable insights needed for companies to understand and optimise their digital footprints. We are committed to industry-wide collaboration to ensure the internet of the future is not just faster and more secure, but also more sustainable,” said Eoghan Kelly, who leads sustainability at Fastly.

“We’re looking forward to collaborating with DIMPACT participants and supporting the industry in moving towards the decarbonisation of digital content distribution,” Kelly added.