The goal is simple: help travelers build genuine connections with the places they visit while supporting the communities that make each destination unique.
The Quezon City government has formally opened Bahay Modernismo, the newest heritage museum located inside the Quezon City Memorial Circle.
PHOTOGRAPHS COURTESY OF ROOTS BY SEDA
Found at the heart of Roosevelt Avenue, Las Casas in Quezon City is an intricately-designed property that boasts a rare experience that is aligned with the Las Casas heritage collection.
When someone says “Quezon City,” it’s easy to think of shopping malls, food crawls and busy streets. But beyond its bustling districts is a city rich in history, culture and local gems that deserve a spot on your next itinerary.
Here are five reasons to rediscover Quezon City from a different perspective.
1. History is everywhere
Quezon City is home to landmarks that tell the story of the country’s past. From the iconic Quezon Memorial Circle to the beautifully preserved heritage homes at Las Casas Filipinas de Acuzar, every stop offers a glimpse into Filipino history and architecture. It’s the kind of experience that reminds you there’s always something new to learn, even in places you think you already know.
2. Hidden gems make the best discoveries
Some of the city’s best spots aren’t the ones you’ll immediately find on your For You Page. Places like Bahay Modernismo showcase a different side of Quezon City, celebrating Filipino design and architecture in a way that feels both nostalgic and inspiring.
Sometimes, the best adventures begin when you wander off the usual route.
3. Food scene tells a story
Quezon City has long been known as one of Metro Manila’s best food destinations, but beyond the trendy cafés and viral restaurants are places that celebrate Filipino heritage through every dish.
A stop at Provenciano, for example, offers more than a good meal. It highlights traditional Filipino recipes and flavors that have been passed down through generations, making every bite feel like a taste of home.
4. Traveling like a local
More travelers today are looking for experiences that go beyond checking attractions off a list. They want to meet local makers, support homegrown businesses and understand the stories behind every destination.
That’s the inspiration behind Roots by Seda, a new initiative from Seda Hotels that encourages guests to explore each destination through its people, culture, food and traditions.
Launched at Seda Vertis North, the program introduces visitors to the authentic side of Quezon City through curated local experiences that extend beyond the hotel stay.
5. Way to connect with the city
Roots by Seda goes beyond organizing city tours. The initiative also partners with local organizations, artisans and homegrown businesses to bring community-sourced products, cultural collaborations and insider recommendations directly into the guest experience.
The goal is simple: help travelers build genuine connections with the places they visit while supporting the communities that make each destination unique.
As Paloma Urquijo Zobel de Ayala, Creative Director of Ayala Land Hospitality, explains, “Travel today is no longer just about where you stay. It’s about how deeply you experience a place. We invite our guests to connect more meaningfully with the destinations they visit.”
