The Department of Agriculture (DA) is intensifying efforts to expand overseas demand for Philippine farm products as it prepares to showcase the country’s top agricultural exports at two of Asia’s biggest trade exhibitions in South Korea and Hong Kong.
The agency will bring Philippine fruits and high-value crops to Seoul Food 2026 this month and Asia Fruit Logistica in September, using the events as platforms to connect local producers with international buyers and strengthen the country’s position in key export markets.
A Philippine pavilion will feature 15 priority export commodities, including banana, mango, durian, pineapple, cacao, avocado, pomelo, dragon fruit, rambutan, asparagus, okra, calamansi, dalandan, pili and ube.
Government strategy
The trade missions form part of the government’s strategy to diversify export destinations and increase global visibility for Philippine agricultural products amid rising competition in international markets.
The DA said it will organize business-to-business meetings, networking activities and market scanning sessions to help exporters establish new commercial partnerships with importers, distributors, retailers and other industry players.
The Philippine delegation will be led by the Agriculture undersecretary for High Value Crops and Agri-Fishery Export Development and Promotion, who will spearhead efforts to secure wider market access and strengthen the global positioning of locally produced commodities.
One of Asia’s biggest
Seoul Food 2026, scheduled from 9 to 12 June at the Korea International Exhibition Center in Seoul, is considered South Korea’s largest food trade exhibition and one of the biggest in Asia.
The event is expected to gather more than 1,600 exhibitors and over 45,000 trade visitors from around the world.
The DA will build on that exposure through its participation in Asia Fruit Logistica in Hong Kong from 2 to 4 September. The event is expected to attract more than 760 exhibitors and around 14,000 professional buyers from across the fresh produce industry.
The agency said its return to Asia Fruit Logistica after several years underscores a renewed push to promote Philippine agricultural exports, boost export earnings and create long-term opportunities for farmers, producers and agribusiness enterprises.
