DNA headlines ‘Gala to the Max’ anthem

Rising P-pop group DNA takes center stage in the “Gala to the Max” campaign, delivering an upbeat anthem that captures the energy of everyday hangouts and shared experiences.

The music video, launched in partnership with SM Supermalls, showcases a mix of activities — from bonding with friends to shopping and dining — reflecting how young Filipinos express themselves and connect through different “gala” moments.

Positioned as a celebration of “every tribe,” the campaign highlights inclusivity and the diverse lifestyles of today’s youth, with DNA embodying the spirit of fun, creativity, and self-expression.

The anthem underscores how everyday spaces such as SM Supermalls can transform into hubs of connection and memorable experiences, resonating with a generation that values both individuality and community.