Rox Motor Philippines has opened its first showroom in Greenhills, setting up shop along EDSA in San Juan City as it continues to build its local presence. 

The new space sits at the V.V. Soliven Building and serves as the brand’s main point of contact for customers in Metro Manila. 

The opening shows another step for Rox Motor since its arrival in the Philippines in September 2024.

The brand was founded globally in 2021 and positions itself as a premium Chinese automaker with a focus on all-terrain capability, intelligent systems, and new energy vehicles. 

Its first model, the Rox 01 All-Terrain Luxury SUV, was introduced internationally in 2023 and is now sold in dozens of markets.

Local operations are handled by Transcorp Incorporated, which also oversees sales and after-sales support.

The Greenhills showroom becomes the brand’s first permanent retail location in the country, following earlier preview activities tied to the Rox 01 launch.

Leading the event were Transcorp executives Wilfred Chua, Sally Chua, and Bryan Chua, joined by members of the company’s board. San Juan City Mayor Francis Zamora also attended, along with Nicole Lee from Rox Motor Asia.

At the center of the showroom is the Rox 01, a large SUV built around an electric drivetrain paired with a gasoline-powered range extender. 

The Rox 01 is positioned as a luxury-oriented SUV. The cabin features a flat floor layout, Nappa leather upholstery, and wood trim accents. Seating options include a six-seat configuration with captain chairs or a seven-seat layout, depending on the variant. 

In the Philippine market, the Rox 01 is offered in Sport and Luxury trims for the seven-seater, along with a VIP Luxury option for the six-seater configuration. 

According to Rox Motor Philippines, Greenhills will not be its only location. Additional updates are expected as the company continues to roll out its network.