MMDA Chairman Romando Artes and Christian Mathay, regional operations head and senior vice president of SM Supermalls, launches traffic information project at SM Megamall, Wednesday afternoon, 17 December.
Photo by Alvin Murcia for DAILY TRIBUNE
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The Metropolitan Manila Development Authority (MMDA) has partnered with SM Supermalls to provide the public with wider access to real-time traffic information, reinforcing the agency’s push for smarter, data-driven traffic management and transparent public information sharing.
MMDA Chairman Atty. Don Artes said the agency has granted viewing access to selected traffic closed-circuit television (CCTV) feeds, which will be displayed in participating SM Supermalls. The live feeds will allow motorists and mallgoers to monitor real-time traffic conditions on surrounding roads and major corridors.
At SM Megamall, live traffic feeds currently show southbound portions of EDSA–Shaw Boulevard and EDSA–Ayala, as well as northbound sections of EDSA–Guadix and EDSA–Santolan.
Artes said during the launch on Wednesday afternoon that the initiative will not be limited to SM Megamall, as it will soon be replicated at SM Mall of Asia and SM North EDSA.
He added that the MMDA will also post traffic advisories covering not only EDSA but major roads across Metro Manila.
The collaboration expands the reach of the MMDA’s traffic information services by leveraging SM Supermalls’ high-traffic and widely accessible public spaces.
Artes said the project will provide commuters with timely and accurate traffic updates, enabling the public to make informed travel decisions that could help ease congestion and improve traffic flow in key areas.
“This project shows what is possible when the public and private sectors work together: simple, smart solutions that deliver real value to people, right where they are,” said Christian Mathay, regional operations head and senior assistant vice president of SM Supermalls.
Mathay said the launch marks only the first phase of the initiative, describing it as a step toward more data-driven and community-focused projects that help Filipinos move forward safely, smoothly, and with confidence. He also thanked the MMDA for the trust and collaboration.
The partnership also supports the MMDA’s vision of a more connected, responsive, and commuter-focused metropolitan traffic system, where technology and collaboration play a central role in improving the overall transport experience in Metro Manila.
