Myra has officially launched its new House of Glow product line, expanding its range of skincare and wellness offerings. For over 40 years, the brand has empowered Filipinas to embrace their beauty with confidence.

The launch, held at the Loft in Manansala, featured online personality Baus Rufo and a “Glow Talk” with content creator Bianca Ferro and Miss Universe 2019 Gazini Ganados, who shared tips on glowing from the inside out.

The new line includes the Gentle Exfoliating Essence, which exfoliates and brightens skin without irritation; and the GlowBurst Brightening Serum, designed to revitalize dull and dry skin for a smooth, glass-like glow. The GlowClear Brightening Serum helps lighten dark spots and even out skin tone, while the Bright GlowPlus and Hydro GlowPlus Lotions provide hydration and radiant, glowing skin.

Myra also introduced the Whitening and Moisturizing Vitamin Glow-Up Bars, formulated to nourish, brighten and smooth skin; and the Myra Glow Radiance White Supplement, the brand’s first ingestible product enriched with Glutathione, Vitamins C and E, and grapeseed extract to support healthy, radiant skin from within.

Guests were invited to explore interactive booths, from a mini runway to photo-worthy setups, giving them the chance to experience the products firsthand in a fun and immersive setting.

Marketing director Chrissie Obillio described the launch as “more than just launching a product; it was the next chapter for Myra.” The House of Glow aims to inspire women to achieve radiant, confident skin both inside and out.