For the third year in a row, Jollibee opened the holiday season by lighting its Joyful Christmas Stores, turning branches nationwide into bright, welcoming spaces filled with warmth and cheer.

Despite the year’s challenges and recent calamities, Jollibee hopes to continue bringing comfort and happiness to Filipinos. “As we enter the peak of the holidays, we see it as our responsibility to spark hope and joy—whether through our food, our service, or the experiences we offer,” says Ferns Yu, Jr., President of Jollibee Philippines.

This year, a record 300 Jollibee stores are adorned with festive lights and décor, many featuring touches unique to their local communities. With more branches participating, the brand aims to bring families and friends together to share in a joyful Jollibee Christmas.

At an event held on November 13 at Jollibee Ortigas Extension C. Raymundo, the brand showcased its holiday initiatives to media and guests. The store highlighted diverse Filipino Christmas traditions—from family gatherings and gift-giving to Simbang Gabi and caroling—reflecting the spirit of togetherness that defines the season.

The night culminated in the ceremonial lighting of the Joyful Christmas Store and a fireworks display. Brand ambassadors Pia Wurtzbach-Jauncey, Brent Manalo, and Mika Salamanca joined the celebration, along with Jollibee and friends who delighted attendees.

“For us, joy goes beyond serving great food—it’s about creating warmth and connection in our stores and communities,” says Dorothy Dee-Ching, VP-Marketing of Jollibee Philippines. “With 300 Joyful Christmas Stores and more surprises on the way, we’re excited to celebrate the season with our customers.”

Along with the decorated stores, customers can look forward to Christmas promos, including the return of the popular Jollibee Bag Charm, plus special activities with Coca-Cola Philippines and the Caroloke Christmas Caravan visiting select branches.

Find your nearest Joyful Christmas Store via the Jolly Christmas Tours digital map powered by Google, and celebrate the season with loved ones—because at Jollibee, buo ang saya ng Pasko