The Department of Trade and Industry (DTI) has released the 2025 Noche Buena price guide, showing no price increase on select holiday products following President Ferdinand R. Marcos Jr.’s directive to keep Noche Buena items affordable.

Of the 256 holiday food items across 14 categories, 129 retained their prices, while 95 posted minimal increases due to higher ingredient, packaging, and labor costs. The guide also introduces new categories, including nata de coco and kaong, reflecting higher demand for dessert ingredients.

DTI likewise secured price rollbacks on six items after consultations with manufacturers. These include CDO American Style Ham (500g), which will now retail for P170 from P174; King Sue Piña Ham (800g) now at P520 from P527; King Sue Piña Ham (1kg) now at P637 from P643; King Sue Sweet Ham (800g) at P449 from P450; Danes Queso de Bola (500g) at P300 from P310; and Sunshine Sweet Style Spaghetti Sauce (500g), which drops to P48.50 from P52.

With these adjustments, four ham products return to their 2024 prices, while select queso de bola and spaghetti sauce will now be sold at prices lower than last year.

DTI Secretary Cristina A. Roque said the agency is carrying out measures to help Filipino consumers prepare for the holidays.

“With the price freeze in effect for basic necessities and the adjusted prices reflected in the new price guide, the DTI continues to carry out the President’s call to keep basic necessities and prime commodities, and holiday goods within reach of Filipino families,” Secretary Roque said.

The complete 2025 Noche Buena Price Guide is available on the DTI website and social media pages. Consumers may report concerns through the 1-DTI Hotline (1-384) or via ReporttoSec@dti.gov.ph.