SM Cares, the corporate social responsibility arm of SM Supermalls, united communities nationwide through its Pink October 2025 campaign, a month-long series of activities dedicated to promoting early detection, awareness and support for breast cancer warriors, survivors and advocates.

The annual celebration began with the illumination of the SM Mall of Asia Globe in Pasay City and The Cube at SM Seaside City Cebu, symbolizing national solidarity and hope for thousands of women and families affected by breast cancer.

The glowing displays served as beacons of support for SM’s continued advocacy for women’s health.

Across the Philippines, various SM malls hosted a full calendar of engaging and meaningful events throughout October.

In Cebu, SM Seaside City Cebu and SM City Cebu featured free breast examinations, a Pink Cancer Chat with survivors and advocates, a Pink Fashion Runway, a Pink Tote Exhibit and a Pink Healing Mass.

These events highlighted the importance of both physical screening and emotional well-being in the journey toward recovery.

Further south, SM City Davao celebrated Pink October 2025 on 9 October in partnership with the Rotary Club of Downtown Davao, the City Government of Davao and Breast Friends, a local advocacy group.

The event included the unveiling of the Pink Ribbon, the opening of a Pink Pop-Up Fair with Watsons and other wellness partners, free breast screenings and health forums. Highlights included a Pink Runway and Zumba event, where survivors and advocates modeled upcycled fashion pieces designed by local creatives.

“Through Pink October, SM Cares continues to stand with every woman, survivor, and advocate in the fight against breast cancer,” said Atty. Pearly Joan Jayagan Turley, SM Cares program director for Women and Breastfeeding Mothers. “We remain committed to promoting awareness, early detection, and support for the health and wellness of all women.”

By collaborating with medical experts, advocacy groups, and local communities, the Pink October campaign underscores SM Supermalls’ role in bringing people together for vital causes.

SM Supermalls, one of Southeast Asia’s largest mall developers with 89 malls in the Philippines, is currently celebrating its 40th Super Years of growing with Filipinos.