Honda flaunts best at Japan Mobility Show

TOKYO, Japan — The biennial Japan Mobility Show opened last Wednesday at the Tokyo Big Sight here with more than 500 exhibitors from automotive, motorcycles, information technology, navigation, aircraft, marine engines and related industries participating. The event is on until 9 November.

This year, Honda is exhibiting a wide variety of mobility products and technologies for land, sea and skies, and also for outer space. Honda would like visitors to ride and touch these items on display to feel the excitement for the future envisioned by Honda. 

Honda Motor Co. Ltd. director, president and representative, Toshihiro Mibe, opened the Honda stand with the introduction of Honda 0 series, a next generation of electric vehicles as well as the world premieres of Super-ONE Prototype, a compact EV meant to create excitement and uplift feeling in people’s daily lives and EV OUTLIER Concept, a new vision for motorcycles beyond 2030. 

Honda 0 Series goes back to the starting point of Honda as an automaker and creates new EVs from “zero” based on original ideas. With the unique development approach of “Thin, Light, and Wise”, Honda 0 Series will defy existing conventions that EVs are “thick and heavy” and create completely new value.   

The prototype of the Honda 0 Saloon, the flagship model of the Honda 0 Series, is built on a low-floor platform dedicated to EVs and features both sporty styling with a low vehicle height and a much more spacious cabin space than people would expect from the exterior design.

The prototype of the Honda 0 SUV, a mid-size SUV, which is the first Honda 0 Series model scheduled for market launch, features a spacious cabin with a clear and unrestricted field of view and great flexibility, realized by applying the unique “Thin, Light and Wise” development approach to an SUV to further increase the interior space.

These models feature ASIMO OS, the original Honda vehicle OS, which will enable continuous advancement of various functions even after the purchase of the vehicle.

So, the more the customer uses it, the more personalized the car becomes to offer “ultra-personal.”

Honda is presenting the world premiere of the prototype of the Honda 0 α (alpha), a new SUV model for the Honda 0 Series. 

Featuring a sleek and sophisticated design unique to Honda 0 Series and original proportions that express the dynamic nature of SUVs, the Honda 0 will blend beautifully with both urban and natural environments, supporting people’s lives in every situation.

By applying packaging design based on the “Thin” approach, styling with a low vehicle height was achieved without compromising ground clearance, creating a thin cabin that still offers a spacious and comfortable space for occupants.

Honda is planning to begin global sales of the production model of Honda 0 α, mainly in Japan and India, in 2027. With this “gateway model” to the Honda 0 Series, Honda will strive to offer new value to a greater number of customers around the world.

In Japan, three Honda 0 Series models — Honda 0 Saloon, Honda 0 SUV, and Honda 0 α — will go on sale before the end of the fiscal year ending 31 March 2028. 

More on the Japan Mobility Show 2025 in our column next week.