BTS’ V sparked a new collectible frenzy with the Hirono Living Wild – Fight For Joy doll, which sold out within hours of his October 4 airport sighting en route to Paris Fashion Week.

Labubu? Nope, it’s Hirono.

The latest must-have collectible is Hirono, and it’s all thanks to Kim Taehyung, aka BTS’ V.

The K-pop icon once again proved his global influence when fans spotted a plush keychain dangling from his brown Celine bag during his departure from Incheon International Airport on October 4, 2025. The item is a Hirono Living Wild – Fight For Joy edition doll, created by Chinese artist Lang in collaboration with Pop Mart.

As Celine’s global ambassador, Taehyung was headed to Paris Fashion Week 2026, dressed in his signature effortless chic.

But it wasn’t just the outfit that caught attention — it was the tiny Hirono doll swinging from his bag that sent fans into a frenzy. Within hours, social media lit up with zoomed-in photos and reactions.

One fan wrote on X, “Trust Taehyung to make a toy go viral,” while another joked, “V’s fashion accessories should come with a ‘sold-out’ warning!”

And it sold out. The Hirono doll reportedly vanished from Pop Mart’s official Chinese stores within hours of the sighting, with speculation that over 500 units were snapped up in less than a day. The plush, officially named the Hirono Living Wild – Fight For Joy edition, features the character in a brown suede bear suit with denim dungarees, clutching a tiny torch — a symbol of courage and hope.

Pop Mart, known for its designer toy collaborations, has seen viral success before with characters like Labubu. It’s clear: if Taehyung touches it, it turns to gold.