When asked what Los Baños, Laguna is known for, a typical response would include its famous hot springs, the University of the Philippines Los Baños (UPLB) campus, Mount Makiling and historical sites associated with national hero Dr. Jose Rizal. 

After DAILY TRIBUNE’s visit during the 14th Asian Innovation Forum, it became clear that what truly defines Los Baños goes beyond its landmarks. Its identity lives in its people — in their warmth, creativity, discipline and deep pride in their heritage.

Leading this thriving town is Mayor Neil Andrew Nocon, who is deeply rooted in his hometown’s legacy. Watching him interact with the people of Los Baños felt less like observing a politician at work and more like seeing a neighbor checking in on friends. 

Dressed in a simple polo shirt and jeans, he moved easily through the crowd, sharing smiles and stories along the way. 

He spoke to residents with familiarity, often calling them by name, remembering their livelihoods and sharing how their lives had changed over time.

Before being elected mayor, Nocon served as a board member for Los Baños’ 2nd District and has devoted more than 30 years to public service. 

His commitment extends beyond politics, as he has volunteered with the Philippine Red Cross and served on Laguna’s provincial board. 

In the most recent election, he entered the race as a wild card candidate — warmly embraced by constituents who had long witnessed his sincerity in serving the public. 

Many believe his victory was not powered by political machinery but by the people he had helped over the years, whose support reflected his character and compassion.

Mayor Nocon believes actual progress begins when people are empowered to create their own opportunities. 

He has long advocated local entrepreneurship, encouraging residents to turn their personal passions into a source of livelihood. 

His belief is simple yet powerful: Those who work hard deserve a fair chance to succeed. That belief gave rise to one of his most talked-about initiatives, the random P5,000 “puhunan” grants. 

These small start-up funds are given not to the most connected or most influential, but to those who show determination and commitment. As he often says, the only qualification is the willingness to work and grow.

For him, public service should never be limited to one-time assistance or photo opportunities. It must be a consistent effort to nurture skills, develop confidence and help people stand on their own feet. His approach reflects a kind of leadership grounded not in power but in empathy and trust.

Los Baños has long been known as a center of education and innovation. The Department of Trade and Industry recognizes it as one of the two First Class Municipalities of Laguna, along with Sta. Cruz. 

Yet, for Mayor Nocon, its true distinction lies in its people’s commitment to continuous learning and excellence. 

Having studied at the University of the Philippines Los Baños himself, he understands the importance of education not just as a path to personal success but as the backbone of national progress.

Father inspires public service path

Inspired by his father, former mayor Andrew Nocon, Mayor Neil continues to carry forward the values of integrity and service. He often reflects on the lessons he learned growing up in the same community he now leads. 

For him, leadership is not about political longevity but about leaving something meaningful for the next generation.

One of his notable projects, the Rizal Tablet, captures this vision perfectly. The device is an e-learning tool designed and produced locally to promote Filipino-made technology and enhance access to education. 

More than just a gadget, it represents a bridge between history and modern learning. The tablet contains educational materials about the history of the Philippine flag and the sites in Los Baños that hold significance to Dr. Jose Rizal and his family. 

Some of these places are even said to have inspired parts of his literary works. Through this innovation, Mayor Nocon hopes to spark curiosity among young learners and remind them that technology can be a vessel for patriotism and knowledge.

Walking through Los Baños today, it is easy to feel a sense of pride shared by its residents. From young entrepreneurs setting up small businesses to parents balancing family and jobs, the community reflects the same resilience and drive that its leaders promote. The local government’s programs in entrepreneurship, education, environmental preservation and technology show a clear intent to build a future where no one is left behind.

In an era when public trust in leadership is often tested, seeing someone like Mayor Nocon at work is both refreshing and reassuring. He is part of a generation of local leaders who prove that genuine service still exists, that governance can be personal, and that progress can come from sincerity rather than spectacle.

The spirit of Los Baños shines through not in grand displays or towering buildings, but in small acts of purpose that collectively shape a stronger community. 

Mayor Nocon and the people of Los Baños remind us that innovation is not just about technology or modern solutions; it is about people who choose to care and continue building for the future.