From the Tubog indigenous community, a subgroup of the Kalinga ethnic group, Jasmine Baac showcased not only her capabilities beyond the province of Kalinga but also shared its culture, heritage and natural wealth. These elements graced the international runway, proving her talent and passion go beyond thread, weaves, patterns and colors. They embody pride, identity and legacy.

An owner with a heart

Before Bagoyan was established, Baac worked at a food manufacturing factory where she has remained for 18 years.

Driven by a desire to promote her province, she launched Bagoyan in 2020 to help Kalinga weavers sell their pieces in Manila. More than promoting culture and products, the brand was created to empower the women behind each woven piece.

“It means power and beauty.”

That’s how Jasmine defined Bagoyan in an interview with DAILY TRIBUNE’s PairFect. Power, because it provides livelihood opportunities to women in Kalinga. Beauty, because every pattern, weave and thread represents the rich culture and identity of their community.

While preserving traditional weaving, Baac introduced fresh and vibrant colors. Beyond the usual reds, yellows and blacks, she added pinks, teals and other modern hues.

Named after her great-grandmother, Bagoyan reflects Baac’s deep cultural roots. Born in Baguio and raised in Kalinga, she grew up immersed in the traditions of her people.

Once aspiring to become a lawyer, Baac now thrives in the world of fashion. Both paths reflect her mission to uplift and empower others.

Family, fashion, culture and everything in between

Since childhood, Baac’s love for fashion was already strong. When the pandemic struck, she found meaning in creating something that would help her community.

She started Bagoyan alone. Her parents and two children returned to Kalinga before the lockdown, leaving her in Manila. Living away from her family was difficult, but it helped her reconnect with her roots — as a daughter, a mother and a community leader.

“Balancing is not the word — it’s alignment. Staying true to the purpose is what ties everything together.”

Each Bagoyan piece carries more than culture — it tells a story. These stories reflect the lives of the women of Kalinga: their victories, struggles, and resilience. The craft is passed from one generation to the next, preserving tradition with pride.

Bagoyan is more than a brand. It mentors and empowers women, teaches them to value their work, and helps them access government support. Though not widely known yet, it brings gratitude, purpose, and hope to those involved.

A weaving center is now being built in Kalinga with the help of Senator Loren Legarda, a known advocate for culture and heritage. This project ensures that tradition remains alive and meaningful for future generations.

From success to manifesting more

In just five years, Jasmine reached a significant milestone — a reward for her hard work and dedication to her roots.

Her collection was featured at New York Fashion Week through an invitation from FILIPINXT. It was a proud and surreal moment, not just because her designs were shown on a global stage, but because each piece honored her community and the hands behind the work.

Viewers became curious about her hometown, the weaving process, and the stories behind each fabric — bringing recognition not only to Filipino identity but especially to Kalinga culture.

Baac is now expanding Bagoyan by including weaves from other Cordillera provinces like Apayao and Abra. Each weave is unique. For example, Kalinga’s bilaliktad pattern remains distinct and deeply rooted in its history.

Always look back to your roots

Jasmine never left behind her roots, culture or identity. Through them, she found success that tells stories and builds legacy.

She encourages aspiring fashion designers to stay grounded and clear about their purpose.

“When you know your purpose, you’ll always have something to return to when you feel lost or uninspired.”

She reminds them to promote Filipino culture and heritage, to follow their own pace, and to work within their means.

“Don’t rush. Don’t compare. Stay true to your path. Help others when you can, and always return to your purpose.”

A woman of culture, founder of a movement empowering women and a mother not only to her children but also to the designs she creates. Baac continues to make her roots proud, thrive with pride and preserve tradition in the most beautiful and powerful way.