GWM Philippines has officially opened its first dealership in Cebu City, marking a key step in the brand’s push to grow its presence beyond Metro Manila.

Located at the Ground Floor Annex of Qimonda IT Center in NRA, Mabolo, the new dealership was formally launched on 6 June 2025. It now brings GWM’s lineup of vehicles closer to drivers in the Visayas, one of the country’s most active regions in both commerce and culture.

“This is a proud moment for us,” said Dax Avenido, brand head and marketing director of GWM Philippines. “Establishing a presence in Cebu is both a strategic move and a reaffirmation of our belief in the Visayas market. We are here to offer Cebuanos access to vehicles that are reliable, forward-thinking, and suited to evolving mobility needs.”

The Cebu opening comes at a time when GWM Philippines is seeing strong momentum. The brand exceeded its April sales targets by 124 percent and posted another 24 percent increase in May. These figures reflect growing interest in GWM’s offerings and the combined efforts of its team and dealership network.

GWM Cebu is the first in a series of dealership openings set for 2025, part of a broader plan to create a more accessible and responsive nationwide network. The Cebu facility is expected to offer a full customer experience — from vehicle displays and test drives to aftersales services — that reflects the brand’s focus on performance, design and innovation.

Customers can visit the dealership at G/F Annex Qimonda IT Center, NRA, Mabolo, Cebu City.