SM malls usher in new age of fashion in Cebu
Game-changers welcome: Titan opens its first Cebu store at SM Seaside City Cebu.
Photos courtesy of SM Supermalls
Daily TribuneGame-changers welcome: Titan opens its first Cebu store at SM Seaside City Cebu.
Photos courtesy of SM Supermalls
Step into sneaker culture: Foot Locker brings the heat to Cebu for the very first time.
Smart looks, smart prices: HLA’s debut brings everyday men’s fashion to the next level.
Sneaker central: Capital opens its first Cebu branch at SM J Mall.
Cebu’s fashion game just leveled up, with SM Supermalls introducing an exciting mix of first-in-Cebu fashion brands across SM Seaside City Cebu, SM J Mall, and SM City Cebu. From iconic global names to rising Asian labels, these new arrivals reflect the growing demand for trendsetting, accessible fashion in the Queen City of the South.
“Our goal has always been to elevate everyday experiences–and fashion is an integral part of that. These new brands aren’t just about clothes or shoes; they represent one’s identity, creativity, and community,” said Steven T. Tan, President of SM Supermalls. “These new concepts reflect the evolving tastes of our shoppers, and we’re proud to lead that change.”
Three high-profile brands are making their Cebu debut at SM Seaside City Cebu. Titan, the go-to destination for basketball culture and streetwear, brings its bold energy to the city for the first time, complete with exclusive sneaker drops and curated collections.
Next up is Foot Locker, the global athletic lifestyle brand now offering its renowned lineup of kicks and gear in its first-ever Cebu store.
Adding to the mix is HLA, China’s fast-growing menswear brand, now catering to Cebuano men with its blend of contemporary style and everyday essentials at affordable prices.Smart looks, smart prices. HLA’s debut brings everyday men’s fashion to the next level.
Over at the trend-focused SM J Mall, urban style takes center stage. Capital has opened its doors, offering the latest sneakers and apparel from brands like Nike, Adidas, Puma, and New Balance. With bold streetwear at its core, Capital is designed for Cebu’s youth culture and sneakerheads.
Also coming soon is TOPTEN10, a popular fashion label known for casual, minimalist pieces that match the island’s relaxed lifestyle. It will be the brand’s first presence in Cebu.
At SM City Cebu, the world’s most recognizable sportswear brand, Nike, opens its first branch inside an SM mall in the city. From performance wear to iconic sneakers, Nike empowers locals to move in style, blending fashion and function in every product.
With these new additions, SM Supermalls continues to reshape Cebu’s fashion scene, giving style-conscious shoppers even more reasons to stay local.
Explore the latest in fashion today at SM Seaside City Cebu, SM J Mall, and SM City Cebu, and keep up with all the trends at www.smsupermalls.com or follow @smsupermalls on social media.