SM J Mall has launched Cebu’s first-ever Matcha Fest, bringing a two-week celebration of Japanese green tea culture to the city as part of its expanding lifestyle and food offerings.

Running from 1 to 15 February 2026, the festival has transformed the mall’s Atrium into a green-themed space featuring matcha drinks, desserts, workshops and interactive activities aimed at Cebu’s growing community of matcha enthusiasts.

The opening day drew members of the media, content creators and mallgoers, who sampled freshly whisked matcha beverages, specialty desserts and artisanal products while exploring pop-up stalls showcasing different interpretations of the popular green tea.

Participating brands include Atelier Matcha, Your Daily Go Cafe, Kasa Brew, Celso’s Crib, No Bitter Feelings, Tsoko, DP Sweets, Oh Nata!, Ice Ice Baby and Rampa Beads Bar, offering a range of matcha-based items from classic lattes to sweets and confections.

Organizers said Cebu Matcha Fest is designed as a lifestyle experience rather than a traditional pop-up. Scheduled activities include Matcha Painting sessions, Make Your Own Matcha workshops on 7 and 11 February, and a Valentine’s Day event, Love Beats with Moni-Moni, on 14 February.

Visitors can also relax at the Matcha Lounge & Games area, which features board and tabletop games such as chess, dominoes, tumbling tower, Snakes and Ladders and Uno.

Adding to the festivities is the Sip, Stamp, Repeat promo, which encourages guests to try multiple offerings across the festival in exchange for access to exclusive activities and special treats.

Mall officials said the event reflects efforts to introduce immersive, culture-driven experiences at SM J Mall, positioning the venue as a hub for emerging food trends and community-focused events in Cebu.GO MATCHA TO THE MAX AT THE CITY’S FIRST MATCHA FEST IN SM J MALL

CEBU, Philippines 03 February 2026 -  SM J Mall brewed a new kind of buzz as it officially launched Cebu’s first-ever Matcha Fest, marking a fresh milestone in the city’s lifestyle and food scene. Running from February 1 to 15, 2026, the pioneering festival transforms The Atrium into a lush green escape, setting a new benchmark for immersive, culture-driven experiences in Cebu.

Opening day delivered a full-on matcha maxed-out experience as members of the media and content creators joined mallgoers for the launch. Guests soaked in the vibrant atmosphere capturing whisked-to-order drinks, inventive desserts, artisanal finds, and stalls that filled the space with energy and the unmistakable aroma of fresh matcha.

The festival brings together a curated mix of crowd-favorite brands, including Atelier Matcha, Your Daily Go Cafe, Kasa Brew, Celso’s Crib, No Bitter Feelings, Tsoko, DP Sweets, Oh Nata!, Ice Ice Baby, and Rampa Beads Bar. Each offers a unique take on Japan’s iconic green tea from creamy lattes to indulgent desserts, inviting guests to sip, savor, and explore matcha in all its forms.

More than a pop-up, Cebu Matcha Fest is a full-fledged lifestyle experience designed for the city’s growing community of matcha lovers. Interactive highlights include Matcha Painting sessions, Make Your Own Matcha Workshops on February 7 and 11, and Love Beats with Moni-Moni on February 14. Meanwhile, the Matcha Lounge & Games area offers a cozy spot to unwind, sip, and play classic games such as chess, dominoes, tumbling tower, Snakes and Ladders, and Uno.

Adding to the excitement is the Sip, Stamp, Repeat promo, encouraging guests to explore more flavors and experiences throughout the festival, making every cup count while rewarding loyal matcha explorers with exclusive activities and special treats.

Cebu Matcha Fest is turning the much-loved SM J Mall into a vibrant green playground filled with matcha sips, feel-good beats, and share-worthy moments. With every corner buzzing with flavor, energy, and fun, the festival brings the vibe all the way to the max, an ongoing matcha mood that invites everyone to sip, chill, and vibe.