Second home: Italian retail luxury finds a second home in Manila

Boggi Milano celebrated its latest store opening at the first floor of Rustan’s Makati Ayala Center, Ayala Ave., Makati City 1226, Philippines. The 63.38-sq.m. store carries the brand’s latest collection for men, including a selection of cross-seasonal looks with focus on the Spring/Summer 2025 wardrobe.

The launch was attended by Mauro Meazza, Boggi Milano International visual merchandiser; Eleonora D’Agostini, Boggi Milano franchising area manager); Nikki Huang of the SSI Group; Michael Huang, vice president for Store Development and Expansions of Rustan’s; and Reena Rosario, SSI merchandise group manager. Joining the celebration were Anton del Rosario, Sidney Yap, Victor Basa and Sam Gogna.

The collection combines aspirational attitude and functionality with trendy garments that offer style for different personalities, interests and lifestyles. With Boggi Milano, you have to be yourself every moment.