Farm Fresh is ushering in a new era in the Premier Volleyball League (PVL) with the appointment of veteran international tactician Alessandro Lodi as head coach of the Foxies, signaling Strong Group Athletics’ bold commitment to building a competitive volleyball program.

Lodi, whose coaching journey spans Europe, Asia, and North America, replaces Benson Bocboc, who served as interim head coach during the 2024–2025 All-Filipino Conference.

The young Farm Fresh squad finished 10th under Bocboc’s stewardship, but expectations are on the rise with Lodi now calling the shots.

The Italian coach brings an impressive résumé, having led top-tier clubs and universities in Switzerland, Poland, the United States, Sweden, Japan, Germany, and most recently, Dukla Liberec in the Czech Republic. He also served as assistant coach for the Finnish national team in 2017.

Joining Lodi in this new chapter is fellow Italian and highly respected strength and conditioning coach Carlo Buzzichelli, who will oversee physical development not only for the Foxies but for all volleyball teams under the Strong Group Athletics umbrella — including ZUS Coffee.

“The arrival of Coach Alessandro Lodi as Farm Fresh’s new head coach and Coach Carlo Buzzichelli as Strong Group’s new strength and conditioning head marks a new chapter for our teams,” said Farm Fresh team manager Kiara Cruz.

“With Coach Fabio Menta already on board as our volleyball consultant, we’ve seen improvements across all SGA teams — from the pros to the collegiate level,” Cruz added.

Farm Fresh, which entered the PVL just last year, is eyeing a breakthrough season under Lodi’s system and leadership — a fresh angle for a team ready to turn the corner.

“Now, with the additions of Coach Alessandro and Coach Carlo, we’re not just maintaining momentum — we’re becoming stronger.”