A nod to 2025’s flavor of the year

Brown sugar is as nostalgic as it is versatile, so it’s no surprise that it’s been named 2025’s flavor of the year.

According to webMd, brown sugar contains molasses, a source of vitamins, antioxidants and minerals. When consumed, it acts as temporary energy booster and enhances the flavor of food. Additionally, brown sugar is known to be a natural laxative, helping regular bowel movements and preventing constipation.

Celebrated for its rich flavor and social media appeal, brown sugar has become a must-have ingredient among younger, trend-conscious consumers — and Seattle’s Best Coffee is embracing the trend with a new collection that celebrates its deep, caramelized flavor.

Blending bold coffee with the richness of brown sugar, each drink in the new lineup offers a smooth, satisfying experience that’s perfect any time of day.

Craving something warm and comforting? The Hot Brown Sugar Latte combines bold espresso, steamed milk and caramelized brown sugar for a cozy, indulgent cup.

Need a refreshing pick-me-up? The Iced Brown Sugar Latte layers espresso, creamy milk, and brown sugar over ice for a drink that’s energizing and smooth.

For matcha lovers, the Iced Brown Sugar Matcha brings together premium matcha, brown sugar, and chewy coffee jelly for a drink that’s both earthy and sweet.

And if you’re in the mood to indulge, the Iced Brown Sugar Midnight Chocolate delivers with a bold blend of dark chocolate, brown sugar and espresso, finished with coffee jelly.

Seattle’s Best Coffee’s Brown Sugar collection is available for dine-in, take-out, pick-up and delivery — offering a sweet, flavorful escape, however you like your coffee.

By combining bold coffee, premium ingredients and trending flavors, Seattle’s Best Coffee positions itself as the go-to destination for indulgent, on-trend beverages. This launch targets younger consumers, strengthens our brand’s relevance, and reinforces our leadership in delivering innovative coffee experiences.